Hydrogenated Polyisobutene Market is gaining significant traction with MISSHA introducing a new BB cream product M Perfect Blanc BB

 

Hydrogenated Polyisobutene, or HPS, is an artificial oil that's widely used as a moisturizing & skin whitening agent. It's an emollient & skin hydration, which prevents water evaporation. It's popular in anti-aging creams because it helps prevent SPF loss after long-term water exposure (for example, in waterproof sunscreen). In addition to its moisturizing and whitening properties, it's also used in sun protection creams. The demand for cosmetics and personal care products has increased significantly in the recent past. With rapid urbanization, consumers are will to spend more on personal care products. Besides, consumers have become more aware of self-appearance, which is leading to high demand for beauty products. Recently, in March 2021, Olay launched a new Super Serums collection for brightening the skin, reducing spots, and evening skin tone. Thus, these factors can stimulate growth of the hydrogenated polyisobutene market.

The way that hydrogenated polyisobutene works are by creating a swelling effect underneath the surface of the skin. When applied topically, the ingredient makes the area underneath the top layer of skin "wet." This wetness allows a more permeable surface to allow moisture to penetrate.  When it comes to regional impact, North America seems to be exhibiting a positive outlook in the hydrogenated polyisobutene market. This can be attributed to the presence of key industry players in the cosmetics industry such as Olay, Coty, New Avon, and Revlon across the region. On the contrary, Asia Pacific is registering significant traction due to rapid urbanization across the region. Recently, in February 2020, MISSHA, a brand of Able C&C Co. Ltd., launched a new BB cream product M Perfect Blanc BB.

Many dermatologists and skincare professionals recommend that these moisturizers are used on patients with extremely dry skin. In addition, they are recommended for those who have extremely oily or combination skin. Hydrogenated polyisobutene also has the added benefits of improving the skin barrier function. However, there are certain challenging aspects of this market, which could restrict the potential growth. For instance, there are several side-effects associated with hydrogenated polyisobutene such as inflammation and skin irritation, which could impede growth of the hydrogenated polyisobutene.

Hydrogenated polyisobutene can be found in several popular beauty products. Common names include liquid foundations, moisturizers, lipsticks, and eye shadows. The disposable income of consumers across the globe has increased steadily over the years. As a result of their expenditure on cosmetic products has surged massively in both developed and emerging economies. As per the Organisation for Economic Co-operation and Development (OECD), the gross disposable income of Germany reached around US$ 43,904 per capita in 2019, increasing from US$ 35,492 per capita in 2015. Thus, these factors can potentially bolster the hydrogenated polyisobutene market.