Hydrogenated Polyisobutene Market is gaining significant traction with MISSHA introducing a new BB cream product M Perfect Blanc BB
Hydrogenated Polyisobutene, or HPS, is an artificial oil that's widely used as a moisturizing & skin whitening agent. It's an emollient & skin hydration, which prevents water evaporation. It's popular in anti-aging creams because it helps prevent SPF loss after long-term water exposure (for example, in waterproof sunscreen). In addition to its moisturizing and whitening properties, it's also used in sun protection creams. The demand for cosmetics and personal care products has increased significantly in the recent past. With rapid urbanization, consumers are will to spend more on personal care products. Besides, consumers have become more aware of self-appearance, which is leading to high demand for beauty products. Recently, in March 2021, Olay launched a new Super Serums collection for brightening the skin, reducing spots, and evening skin tone. Thus, these factors can stimulate growth of the hydrogenated polyisobutene market. The way that hydrogenated pol...