Growing popularity of virtual events such as video conferencing and web conferencing augmenting the growth of the virtual events market
Shifting the preferences of companies to reduce travel expenses is driving the growth of the virtual events market. Virtual events support companies to cater to clients across various countries where the organization does not have a physical presence. Key players are introducing various corporate events to launch new products, customer summits, and product promotions which are again fostering the growth of the market. For instance, in October 2019, OnePlus, a mobile manufacturer in India, launched its new product OnePlus7T in a live event that was telecasted live across the globe via several online platforms. Moreover, the growing adoption of online platforms for such events is further anticipated to propel the growth of the virtual events market . Rapid penetration of virtual events in the education field such as online learning platforms and applications are projected to bring new market opportunities. North America is expected to hold the dominant position in the global mark...