Vodka Market to Witness Robust Growth in Asia Pacific, Especially in India & China
Vodka is an extremely common alcoholic drink in the world; made through distillation process. It is made from fermented wheat, rye or oats, sugar, and other ingredients. Vodka is generally a clear liquid with varying alcohol content from one brand to another. The amount of alcohol in the vodka varies depending on the type of vodka as well as its location. The European Union has established a minimum alcohol content of 37.5% for vodka, while in the United States, vodka must have a minimum alcohol content of 40%. Since the year 2000, due to evolving consumer tastes and regulatory changes, several 'artisanal vodka' or even 'ultra-premium vodka' brands have appeared. The vodka market is witnessing robust growth due to the increasing varieties of Vodka, available in the market. For example, in 2020, Pernod Ricard launched L'Orbe Vodka x Caviar, the first vodka naturally infused with caviar. With the ambition to create a new category of luxury white spirits, L'Orb...