Increasing Prevalence of Inflammatory Bowel Diseases and Integration of Ostomy Care with Digital Health to Augment Growth of Ostomy Care Market
An ostomy is a surgery that makes a temporary or permanent opening in the skin called a stoma. It treats certain diseases of the digestive or urinary systems. Market Dynamics Increasing prevalence of inflammatory bowel diseases is expected to propel growth of the global ostomy care market. For instance, according to the study, ‘Worldwide incidence and prevalence of inflammatory bowel disease in the 21st century: a systematic review of population-based studies’, published in the journal Lancet in 2018, the prevalence of Crohn's disease in Germany was 22 per 100,000 and 319 per 100,000 in Canada. Moreover, launch of convenient home delivery system for products is also expected to aid in growth of the market. For instance, in June 2018, ActivStyle, a major direct-to-consumer distributor of medical supplies, launched Catheter Express, a new catheter and urology brand within the ActivStyle family that will focus on the convenient home delivery of catheters and urology supplies in...