Vitamin D Ingredients Market continues to expand with DSM introducing ampli-D, a new vitamin D supplement to boost vitamin D levels in days and weeks

Vitamin D has been touted as a powerful nutrient in the world of modern nutrition. In terms of market growth, however, this nutrient has been largely overlooked. One reason for this is that it is not a fat-soluble nutrient and so cannot be assimilated with fatty foods. With growing cases of vitamin D deficiency diseases, the demand for vitamin D ingredients has increased. These growing cases of vitamin D deficiency diseases typically rickets are typically due to lack of exposure to sunlight and unhealthy eating habits. As a matter of fact, these cases are widely observed in people living urban areas as compared to people living in rural areas, since the former group spends almost all the daylight hours in the office, which could increase the risk of rickets. Thus, such factors can stimulate growth of the vitamin D ingredients market. The vitamin D that is found in food sources and in most dietary supplements is very tightly wrapped around various fat-soluble ingredients. For in...