Vitamin D Ingredients Market continues to expand with DSM introducing ampli-D, a new vitamin D supplement to boost vitamin D levels in days and weeks

 

Vitamin D has been touted as a powerful nutrient in the world of modern nutrition. In terms of market growth, however, this nutrient has been largely overlooked. One reason for this is that it is not a fat-soluble nutrient and so cannot be assimilated with fatty foods. With growing cases of vitamin D deficiency diseases, the demand for vitamin D ingredients has increased. These growing cases of vitamin D deficiency diseases typically rickets are typically due to lack of exposure to sunlight and unhealthy eating habits. As a matter of fact, these cases are widely observed in people living urban areas as compared to people living in rural areas, since the former group spends almost all the daylight hours in the office, which could increase the risk of rickets. Thus, such factors can stimulate growth of the vitamin D ingredients market.

The vitamin D that is found in food sources and in most dietary supplements is very tightly wrapped around various fat-soluble ingredients. For instance, the fat-soluble vitamin D is contained in phytonutrients such as cholesterol and is only partially soluble in water. Since cases of rickets are rising, government authorities have undertaken proactive initiatives to curb growing incidence of vitamin D deficiency diseases. Different government organizations such as the U.S. Food and Drug Administration (FDA) and World Health Organization (WHO) are focused on raising awareness regarding vitamin D deficiency diseases and their treatment options. Hence, these factors can potentially augment growth of the vitamin D ingredients market. Recently, in March 2021, DSM launched ampli-D, a new vitamin D supplement to boost vitamin D levels in days and weeks.

By contrast, vitamin D is transported into the bloodstream by lipids. Most of the vitamin D in the bloodstream is then released through the bloodstream by means of vitamin D synthesis. As far as regional impact is considered, North America seems to be gaining significant traction in the vitamin D ingredients market. This is typically due to favorable regulations and rising consumption of health-benefiting supplements by consumers. Asia Pacific is exhibiting a positive outlook due to proactive government initiatives to reduce cases of vitamin D deficiency diseases.

Vitamin D deficiency can also be treated by using prescription drugs. Calcium supplements are normally recommended as part of the treatment for vitamin D deficiency. However, prescription drugs must be administered only by doctors, and even then, these drugs carry a risk of certain side effects. That being said, there are certain factors that can major challenges in growth of the market. For instance, there are certain medical cases related to excessive consumption of vitamin D, which could limit the potential market growth. Excessive consumption of vitamin D could lead to vitamin D toxicity known as Hypervitaminosis D. Hence, these factors can impede growth of the vitamin D ingredients market.