Promising fertility rate across developing and developed countries to bolster the growth of the pregnancy testing devices market

Pregnancy testing devices are the most commonly used line-indicator devices in the market today. It is specifically designed to measure hormonal levels to help determine the woman's fertility level. This can be used to identify if she is indeed pregnant or not, thereby reducing the need for costly maternity tests. Moreover, it gives great fertility rapid tests, which helps to check the insulin level of the pregnant woman, sugar level, and the HbA1c level. The promising fertility rate is a prime factor fueling the growth of the pregnancy testing devices market. Increasing technological advancement in the field of pregnancy testing devices is also contributing to the growth of the market. For instance, in November 2020, Atomo Diagnostics partnered with French biotechnology company, NG Biotech, to develop the world’s first fully-integrated blood-based rapid test for detection of hCG levels in pregnancy. The new product, NG-Test® Blood Precision hCG. Growing awareness regarding the...