Rapid Growth of the E-Commerce Industry to Augment the Perfume Market Growth
The perfumes have strongly paved their way in the luxury world, improving the grooming habits of individuals and becoming important products of day-to-day life. It is a combination of aroma compounds and essential oils and is used to improve the body odor. Perfumes are manufactured by mixing fragrance ingredients, fixatives, and solvents. It is being distributed across the world through a strong distribution network that includes online and offline retail stores. E-commerce has become mainstream in people's daily lives with profound benefits. Therefore, with the rapid growth of the e-commerce, the perfume market is also growing. According to the India Brand Equity Foundation (IBEF), the Indian E-commerce market is expected to reach US$ 200 billion by 2026, from US$ 38.5 billion as of 2017. Luxury perfumes are extensively used by various demographics worldwide mainly men, women, and unisex. They are also used to express individuality, personal elegance, and self-confidence. N...