The Flexible Paper Packaging Market to Witness Strong Growth Due to Rising Shift towards Paper Packaging

 

Flexible Paper Packaging Market

Flexible paper packaging is used to protect and package products. It is lightweight packaging, such as pouches or bags, sealed using heat or pressure. For instance, stand up pouches with a ziplock, vacuum pouches, laminated tubes, etc. It is an environmentally friendly packaging solution that is available in different shapes and colors with durability. Despite environmental concerns, flexible packaging will continue to be important now and in the future, but easy-to-recycle solutions, such as flexible paper and mono-plastics are set to grow. According to the Euromonitor International, in 2019, flexible packaging accounted for around 41% of total packaging worldwide, diving the growth of the flexible paper packaging market.

Moreover, two largest flexible packaging formats such as flexible aluminium/plastic (used for coffee packaging) and flexible paper (used for gum and confectionery). Growth of the flexible paper packaging market is also driven by the increasing demand for flexible paper packaging from end-use industries, such as food and beverage industry, due to increasing awareness about sustainable packaging. For example, in September 2020, Nestlé planned to make 100% of its packaging recyclable or reusable by 2025 and to reduce its use of plastics by one-third in the same period. Around 87% of Nestlé's total packaging by weight and 66% of its total plastic packaging is already recyclable or reusable.

Moreover, the company announced a series of new initiatives to increase food-grade recycled plastics in the United States and first-of-its-kind recyclable paper packaging for Maggi bouillon cubes in France. Such initiatives by market players or governments are expected to increase the demand for flexible paper packaging, driving the growth of the flexible paper packaging market, especially in North America, Europe, and the Asia Pacific. In January 2020, Nestlé announced today that its popular Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. Smarties becomes the first global confectionery brand to switch to recyclable paper packaging.

Furthermore, the flexible paper packaging market is gaining huge traction due to increasing development of innovative packaging products. For example, in April 2018, Sappi launched recyclable flexible paper packaging with integrated sealing functionality. It is designed to replace hot seal laminates made from plastic with materials containing a high proportion of renewable raw materials. As a result, the flexible paper packaging market will increase steadily over the years due to the increasing demand for flexible paper packaging in various end-user industries, such as electronics, pharmaceuticals, e-commerce, and food and beverage.


Location: India

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