Increasing penetration of smartphone is augmenting the growth of the global earphone and headphone market

 

Earphone and Headphone Market

Increasing penetration of mobile devices is expected to foster the growth of the global earphone and headphone market. According to the India Brand Equity Foundation, in 2019, India had nearly 502 million smartphone users, accounting for almost 77 percent of Indians having access to the internet. Smartphone users are expected to reach 780 million in 2021. Additionally, the growing trend of mobile shopping, e-banking, and BOYD is increasing the adoption of smartphones and tablets which is again fostering the growth of the earphone and headphone market. Expanding distribution channels such as multi-brand distributors and retailers of headphones is expected to positively impact the growth of the market.

1.      In May 2021, Xiaomi has announced the launch of a new pair of truly wireless earphones in China

2.      In December 2020, Noise has launched a barrage of new products for the Indian market. It includes a wide range of audio solutions such as Bluetooth speakers, headphones, neckbands, and the brand’s first-ever over-the-ear headphones with ANC (active noise cancellation)

3.      In February 2021, Nothing announced the launch of wireless earbuds

4.      In January 2021, Mivi has launched a hundred percent Made in India Product Collar2, which is a wireless earphone and the successor of its highly successful Collar1.0.

5.      In February 2021, boAt officially announces the launch of its feature-packed Rockerz 255 Pro+ wireless neckband earphones

The Asia Pacific is expected to hold the dominant position in the global earphone and headphone market and this is accredited to the expanding consumer electronic market in the region. According to the  India Brand Equity Foundation, the Indian appliance and consumer electronics (ACE) market reached Rs. 76,400 crore (US$ 10.93 billion) in 2019. Appliances and consumer electronics industry is expected to double to reach Rs. 1.48 lakh crore (US$ 21.18 billion) by 2025.

Earphones are a set of small, loudspeaker-driven drivers worn either on or behind the ear. They are electronic transducers, which convert a sound signal into an electrical impulse that is then amplified by a diaphragm. Earphones do not directly get transmitted through the ear canal, as headphones were worn by swimmers do, but they work with the diaphragm and the outer ear tissue to resonate with the vibrations in the speaker's diaphragm. Earphone manufacturers usually provide earphones with detachable cables, so that the user can easily carry his or her earphones while traveling. There are several different models of Bluetooth headphones, all of them designed to work in some ways different from each other. The latest Bluetooth headphones are becoming increasingly popular because the technology provides for fast transmission of data.


Location: India

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