Brandy Market heads towards the road to recovery in business with the re-opening of bars, pubs and lounges as the lockdown gets uplifted due to the fall in COVID-19 cases globally
Geographically, the Asia Pacific region is foreseeing
a stagnant growth in the brandy market in view of the increasing number of pubs
and lounges in the region combined with expanding urban area. Similarly, the
mounting trend of socializing at public places among young population is
stimulating the brandy market in the North American region.
Brandy is a wine made from white grape juice. Brandy is usually blended
with other juices to make it lighter. Brandy has been around since the 1700's
when it was first made for consumption by the British army in their campaigns
against Napoleon Bonaparte. Today, Brandy is produced mainly for non-commercial
use and is popular with American drinkers. Many celebrities drink Brandy
regularly including members of the Royal Family, the Princes of York and
Buckingham, the Princesses of Wales and her son and former Prime Minister of
England, John Major.
In January 2021, Sazerac acquired the brand of Paul
Masson Grande Amber Brandy and its associated inventory for around US$ 265
million to augment the margin performance of the former. One of the major
reasons propelling the brandy
market growth is the increasing acceptance of cocktail culture among
youths, which coincides with the growing trend of gathering at bars and
eateries.
Brandy can be very expensive due to its popularity. A great way to enjoy
this cheap liquor is to create your own Brandy cocktail or simply mix
affordable brandy in order to make a great tasting, low-alcoholic, low-cost
drink. Brandy, like many other spirits, undergoes distillation in order to
remove any flavor and residue that could cause a problem during storage.
Although, owing to the outbreak of the COVID-19
pandemic, the implementation of lockdowns by governments in numerous countries,
and the interim shutdown of restaurants and pubs, the brandy market is
witnessing a downward trend. However, an important growth-inducing element for
the resurgence of the brandy market is the rising popularity of branding in the
food and beverage (F&B) sector, as well as the rising desire for gourmet
cuisine. A growing desire for organic appetizers, as well as increased food
tourism and culinary services, are all contributing to the brandy market
expansion. In May 2021, the US-based wine producer, E&J Gallo Winery,
acquired the cocktail shots maker, Liqs, to bode with the growing trend of
brandy in the U.S.
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