Brandy Market heads towards the road to recovery in business with the re-opening of bars, pubs and lounges as the lockdown gets uplifted due to the fall in COVID-19 cases globally

 

Brandy Market

Geographically, the Asia Pacific region is foreseeing a stagnant growth in the brandy market in view of the increasing number of pubs and lounges in the region combined with expanding urban area. Similarly, the mounting trend of socializing at public places among young population is stimulating the brandy market in the North American region.

Brandy is a wine made from white grape juice. Brandy is usually blended with other juices to make it lighter. Brandy has been around since the 1700's when it was first made for consumption by the British army in their campaigns against Napoleon Bonaparte. Today, Brandy is produced mainly for non-commercial use and is popular with American drinkers. Many celebrities drink Brandy regularly including members of the Royal Family, the Princes of York and Buckingham, the Princesses of Wales and her son and former Prime Minister of England, John Major.

In January 2021, Sazerac acquired the brand of Paul Masson Grande Amber Brandy and its associated inventory for around US$ 265 million to augment the margin performance of the former. One of the major reasons propelling the brandy market growth is the increasing acceptance of cocktail culture among youths, which coincides with the growing trend of gathering at bars and eateries.

Brandy can be very expensive due to its popularity. A great way to enjoy this cheap liquor is to create your own Brandy cocktail or simply mix affordable brandy in order to make a great tasting, low-alcoholic, low-cost drink. Brandy, like many other spirits, undergoes distillation in order to remove any flavor and residue that could cause a problem during storage.

Although, owing to the outbreak of the COVID-19 pandemic, the implementation of lockdowns by governments in numerous countries, and the interim shutdown of restaurants and pubs, the brandy market is witnessing a downward trend. However, an important growth-inducing element for the resurgence of the brandy market is the rising popularity of branding in the food and beverage (F&B) sector, as well as the rising desire for gourmet cuisine. A growing desire for organic appetizers, as well as increased food tourism and culinary services, are all contributing to the brandy market expansion. In May 2021, the US-based wine producer, E&J Gallo Winery, acquired the cocktail shots maker, Liqs, to bode with the growing trend of brandy in the U.S.


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