The Sodium Reduction Ingredient Market to Witness Robust Growth Due to Growing Demand for Processed Food

 

Sodium Reduction Ingredient Market

Increasing awareness regarding the negative health effects of excessive sodium consumption is expected to remain a key factor driving the sodium reduction ingredients market growth. Sodium reduction is a national priority for the United States Centers for Disease Control and Prevention (CDC). The agency is working with local, state, and national partners to gradually reduce sodium consumption in the U.S. Excessive consumption of sodium causes heart and chronic heart disease. Thus, sodium reduction ingredients are gaining prominence in functional foods and nutraceuticals products, driving the sodium reduction ingredient market growth.

Sodium reduction ingredients are used as salt substitutes in food production. Its increasing application in dairy products, frozen foods, bakery products, and confectionaries is expected to further accelerate the sodium reduction ingredient market growth. According to the American Frozen Food Institute (AFFI), the resurgent demand for frozen food is attributed to both first-time buyers and returning buyers. Moreover, according to British Frozen Food Federation, UK sales of frozen food increased by US$ 402.66 million from January 2020 to March 2020.

Frozen processed food controls microbial growth and retain the quality of processed products over long period. Such products are stored under certain temperatures to maintain their quality and are considered as healthy and natural food products. Moreover, the growth of the sodium reduction ingredient market can be attributed to the increasing prevalence of chronic ailments caused by excessive consumption of sodium. Too much sodium in the diet can lead to stroke, heart disease, and high blood pressure. According to CDC, heart disease is the leading cause of death for men, women, and people of most racial and ethnic groups in the U.S.

Furthermore, the sodium reduction ingredients market is witnessing robust growth due to the emergence of COVID-19, worldwide. Food being an essential commodity, the demand for food ingredients, such as sodium reduction ingredient, has increased during the pandemic. This is mainly due to the ever increasing demand for nutritious, cost effective, and ready to eat food and the rising concerns of people about their health and fitness. According to AFFI, around 86% of consumers in the U.S. prefer frozen food despite the pandemic. The pandemic has increased the demand for frozen foods and the AFFI states that this growth will continue even after the crisis.

However, the end product requires a lot of processes which increases the overall cost of the product. Thus, high cost of ingredient is expected to restrain the sodium reduction ingredient market growth.


Location: India

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