Stevia Market Is Growing At A Rapid Pace With Amyris Entering Into An Agreement With Ingredion Inc. For The Exclusive Licensing Of Amyris’ Fermented Reb M Sweetener


Stevia Market
 Stevia is used primarily for sweetening foods, although it can also be used as a natural sweetener in alternative cooking and baking products, as well as medicines. Most commercial Stevia-based products do not have any taste, because Stevia itself does not have a taste. Since it is derived from a naturally occurring plant, it is considered as safe as most other commercially produced sweeteners. Stevia contains no calories or fat and is not absorbed by lactose-intolerant people and those who are allergic to dairy. Stevia also does not cause blood glucose levels to increase. Over the years, people across the globe have become health conscious with growing focus on a low-calorie diet. As a result of this, a large percentage of the population is actively demanding natural sugar substitutes. Therefore, the demand for stevia and associated products is likely to go up. Hence, such factors can potentially augment growth of the stevia market. Recently, in May 2021, Amyris entered into an agreement with Ingredion Inc. for the exclusive licensing of Amyris’ fermented Reb M Sweetener.

 

Diabetes is one of the most widely accounted chronic and lifestyle diseases across the world. As per the World Health Organization (WHO), the number of people with diabetes has increased from 108 million in 1980 to 422 million in 2014. According to the same source, in 2016, around 1.6 million deaths were directly caused due to diabetes. Such a high incidence of diabetes has led to increasing demand for sugar substitutes such as stevia since it is low in calories yet offers a sweet taste. Hence, these factors can stimulate growth of the stevia market.

A stevia-based food additive is a popular alternative sweetener. One company offers a chewable Stevia salt that can be used in place of table salt. Another company sells a Stevia supplement that provides a daily dose of the sweetener in a convenient pill. It can be taken with or without food. Many consumers see great results with these types of Stevia supplements. That being said, certain aspects of the market can have a negative impact on growth. For instance, fluctuating prices of stevia leaf can impede growth of the stevia market in the near future. Besides, advances in extraction technologies and formulation can inhibit market growth substantially.

As far as geographical impact is concerned, Asia Pacific is likely to gain robust traction in the stevia market. This is due to the fact that there is a growing trend of lower sugar and low-calorie products in the region. Besides, increasing cases of diabetes in Asia Pacific can accelerate the regional market growth. On the contrary, North America is exhibiting lucrative growth with high consumption of stevia as sweeteners across the U.S.

Location: India

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