Asia Pacific is expected to lead the global shavers market and this is attributed to the rapid urbanization in the region

 

Shavers Market

Growing demand for non-electric shavers from the middle-class and lower-income population across the globe is fostering the growth of the shavers market. Increasing focus on personal grooming among the male population is also contributing to the growth of the market. New product launch by key players to cater to growing demand is again fostering the growth of the shavers market. For instance, in June 2020, BIC, a stationery, lighters, and shavers company introduced a new unisex grooming line for both men and women. The full lineup, including razors, shave cream, body lotion, and face lotion, offers the full regimen for a high-quality, head-to-toe grooming experience at a great value.

The Asia Pacific is expected to lead the global shavers market and this is attributed to the rapid urbanization and increasing disposable income of the consumers which is driving demand for personal grooming products. According to the India Brand Equity Foundation, India’s consumer spending is expected to increase to US$ 3.6 trillion by 2020, and India’s contribution to global consumption is expected to more than double to 5.8 percent by 2020.

1.      In June 2019, Xiaomi announced the launch of a new electric shaver in India. The electric shaving product range comes with a metal body and USB Type-C charging

2.      In January 2021, Xiaomi Youpin launched a new MIJIA product. It is the new MIJIA Electric Shaver S700, which features ceramic blades

3.      In February 2021, Gillette launched Planet KIND, a new shaving and skincare brand that is kind to the skin and the planet. Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic, or infinitely recyclable aluminum

Shaver is probably one of the oldest styles of shavers. They have a long-standing history and continue to this day to be a top choice of many men that shave. They come in many different sizes, models, and styling as well as price ranges. This wide price range is also attributed to the wide variety of features available from Shaver's. Some Shavers come with multiple blades, multiple head shapes, and other features that make them extra special. One of the most unique features of Shaver's is their design and how the shave gel works with the blade. The Shavers design is such that the top layer of the blade is slightly lighter than the bottom layer. When the user pulls on the blade it pulls the lighter layer of gel along with it producing a comfortable shave.


Location: India

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