Increasing Number of Surgeries and Launch of New Applications for Surgical Navigation to Augment Growth of Surgical Navigation System Market

 

Surgical Navigation System Market

Computer-assisted surgical navigation helps to perform or guide surgical operations. It is used in operating rooms worldwide, from emergency departments to operating theaters and from military hospitals to teaching hospitals. The goal is to create a virtual map on the computer screen that the surgeon can view during surgery, which guides him through the surgical process. This procedure reduces the amount of time that a surgeon must spend in front of the operating theater viewing the previous map, and it can be used to create a more automated map for the surgeon to follow, thus minimizing the errors made in the process. The program also helps the surgeon by creating a virtual image of the location of all the required instruments in the surgical field.

Market Dynamics

Increasing number of surgeries is expected to propel growth of the surgical navigation system market. For instance, according to Australian Institute of Health and Welfare’s Hospitals at a glance 2017–18 report updated in August 2019, admissions for emergency surgery increased between 2016-2017 and 2017-2018 by 2.9% in public hospitals and by 5.1% in private hospitals in Australia. Moreover, launch of new applications for surgical navigation is also expected to aid in growth of the market. For instance, in 2019, OrthAlign, a provider of technologies powering total knee arthroplasty, launched the HipAlign application for surgical navigation in total hip arthroplasty.

High prevalence of chronic diseases is expected to offer lucrative growth opportunities for players in the surgical navigation system market. For instance, according to the American Cancer Society, in 2019, there will be an estimated 1,762,450 new cancer cases diagnosed and 606,880 cancer deaths in the U.S.  

Competitive Analysis

Major players operating in the surgical navigation system market include, Medtronic plc, Stryker Corporation, Brainlab AG, B. Braun Melsungen AG, Scopis GmbH, Fiagon GmbH, Zimmer Biomet Holdings, Inc., Amplitude Surgical, Royal Philips, and Siemens Healthcare Corporation

Major players operating in the surgical navigation system market are focused on launching new products to expand their product portfolio. For instance, in February 2021, Royal Philips launched ClarifEye Augmented Reality Surgical Navigation, a solution to advance minimally-invasive spine procedures in the Hybrid Operating Room.

Major players operating in the market are also focused on adopting partnership strategies to enhance their market share. For instance, in May 2020, Fiagon partnered with Smith+Nephew to distribute its ENT surgical navigation portfolio in the Asia Pacific Asean region.


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