Increasing Number of Surgeries and Launch of New Applications for Surgical Navigation to Augment Growth of Surgical Navigation System Market
Computer-assisted
surgical navigation helps to perform or guide surgical operations. It is used
in operating rooms worldwide, from emergency departments to operating theaters
and from military hospitals to teaching hospitals. The goal is to create a
virtual map on the computer screen that the surgeon can view during surgery,
which guides him through the surgical process. This procedure reduces the
amount of time that a surgeon must spend in front of the operating theater
viewing the previous map, and it can be used to create a more automated map for
the surgeon to follow, thus minimizing the errors made in the process. The
program also helps the surgeon by creating a virtual image of the location of
all the required instruments in the surgical field.
Market
Dynamics
Increasing number of
surgeries is expected to propel growth of the surgical
navigation system market. For instance, according to Australian Institute
of Health and Welfare’s Hospitals at a glance 2017–18 report updated in August
2019, admissions for emergency surgery increased between 2016-2017 and
2017-2018 by 2.9% in public hospitals and by 5.1% in private hospitals in
Australia. Moreover, launch of new applications for surgical navigation is also
expected to aid in growth of the market. For instance, in 2019, OrthAlign, a
provider of technologies powering total knee arthroplasty, launched the
HipAlign application for surgical navigation in total hip arthroplasty.
High prevalence of chronic
diseases is expected to offer lucrative growth opportunities for players in the
surgical navigation system market. For instance, according to the
American Cancer Society, in 2019, there will be an estimated 1,762,450 new
cancer cases diagnosed and 606,880 cancer deaths in the U.S.
Competitive
Analysis
Major players operating
in the surgical navigation system market include, Medtronic plc, Stryker
Corporation, Brainlab AG, B. Braun Melsungen AG, Scopis GmbH, Fiagon GmbH,
Zimmer Biomet Holdings, Inc., Amplitude Surgical, Royal Philips, and Siemens
Healthcare Corporation
Major players operating
in the surgical navigation system market are focused on launching new products
to expand their product portfolio. For instance, in February 2021, Royal
Philips launched ClarifEye Augmented Reality Surgical Navigation, a solution to
advance minimally-invasive spine procedures in the Hybrid Operating Room.
Major players operating
in the market are also focused on adopting partnership strategies to enhance
their market share. For instance, in May 2020, Fiagon partnered with
Smith+Nephew to distribute its ENT surgical navigation portfolio in the Asia
Pacific Asean region.
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