Advancement in the HUD system to foster the growth of the Automotive HUD (Head-up Display) Market

 

Automotive HUD Market

An automotive head-up display or simply automotive head-up displays-also referred to as an auto HUD-is a clear, flat-screen full of information that typically provides information on the status of the driving system of a vehicle without necessitating users to look away from usual views. Unlike traditional car dashboards, which may present information on different aspects of the car, such as speed, odometer, fuel level, and other critical readings, the HUD head-ups are not only for your eyes. They can also be used as an ophthalmoscope, giving you sights from more important areas of the vehicle

Growing awareness regarding road and vehicle safety is propelling the growth of the Automotive HUD (Head-up Display) Market. Increasing the sale of premium and high-end cars is also playing a significant role in driving the growth of the Automotive HUD (Head-up Display) Market. In full-year 2019, German luxury carmakers and premium brands had strong sales and gained market share in several major markets. According to the Car Sales Statistics, Mercedes-Benz and BMW both had their ninth consecutive record year in 2019. In 2019, Audi sales worldwide increased by 1.8% to 1,845,550 cars. Audi had record sales in China. Audi delivered 1,845,550 cars worldwide in 2019, an increase of 1.8 percent. In all three core markets, Audi sales increased in 2019. In 2019, the BMW Group increased sales by 1.2% to a new record 2.5 million deliveries worldwide of BMW, Mini, and Rolls-Royce cars.

North America is projected to gain significant growth over the forecast period and this is attributed to the increasing focus of Automotive HUD (Head-up Display) manufacturer to introduce innovative product enables the driver to find directions and send messages while driving. For instance, in January 2021, Panasonic Automotive Systems of America (Panasonic Automotive) has introduced its new Augmented Reality (AR) heads-up display (HUD) to render near-field and far-field content for vehicle information, object and pedestrian detection, and mapping/route guidance, for a seamless, more engaged and informed driver experience.

Key Developments:

1.      In January 2019, Panasonic Automotive, the global supplier of automotive infotainment and connectivity systems solutions launched its latest fully integrated technology platform to transform the consumer experience and deliver new flexibility and freedom for automakers

2.      In July 2020, Mercedes-Benz has launched a new 2021 S-Class. The new luxury sedan features a big new touchscreen display to dominate the dashboard, while the driver will get an augmented reality head-up display.


Location: India

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