Emergence of Covid-19 and Resultant School Closure and Increasing Edtech Investments to Augment Growth of Tablet Market

 

Tablet Market

Emergence of Covid-19 and resultant school closure is expected to propel growth of the global tablet market. For instance, according to The United Nations Educational, Scientific and Cultural Organization, worldwide there are currently more than 1.2 billion children in 186 countries affected by school closures due to the Covid-19 pandemic. Moreover, increasing edtech investments is also expected to aid in growth of the market. For instance, according to World Economic Forum, the global edtech investments reached US$18.66 billion in 2019 and the overall market for online education projected to reach US$ 350 billion by 2025.

Increasing investment in the education sector is expected to offer lucrative growth opportunities for players in the global tablet market. For instance, according to India Brand Equity Foundation (IBEF), in November 2019, the Government of India invested US$ 5.4 billion in higher education US$ 8.8 billion in school education and literacy. Moreover, increasing penetration of internet is also expected to aid in growth of the market. For instance, according to China government-backed Market Intelligence & Consulting Institute and reported by China Internet Watch, internet penetration in China reached 61.2 percent in the first half of 2019, with 854 million internet users at the end of June 2019.

Among regions, Asia Pacific is expected to witness significant growth in the global tablet market, owing to increasing demand for electronics products. For instance, according to India Brand Equity Foundation, the electronics market in India is expected to witness a CAGR of 24.4% during 2012–20.

Competitive Analysis

Major players operating in the global tablet market include, Acer Inc., Asustek, Apple Inc., Xiaomi, Samsung, Lenovo Group Limited, Micromax, TCL, and Huawei Technologies Co. Ltd.

Major players operating in the global tablet market are focused on launching new products to expand their product portfolio. For instance, in January 2021, TCL launched Alcatel TKEE Mini, TKEE Mid, and TKEE Max tablets for kids in India. Similarly, in January 2021, Samsung launched the Galaxy Tab Active3, its latest model in the rugged Tab Active series of tablets, in the U.S.

Major players operating in the global tablet market are also focused on adopting partnership strategies to enhance their market share. For instance, in February 2021, Samsung partnered with udChalo, a travel booking platform for defence sector in India, to offer defense personnel and udChalo verified customers offers and exclusive discounts on Samsung products in Maharashtra, India.


Location: India

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