Increasing Demand for Food and Sales of Houseplants to Augment Growth of Smart Irrigation Market

 

Smart Irrigation Market

Smart irrigation is an advanced form of irrigation that saves water, time, and money. It automatically and precisely targets watering requirements for any landscape, with adjustable, configurable watering targets. It enhances outdoor water usage efficiencies by increasing water savings. Unlike traditional irrigation, which operate on predetermined, preset schedules, and timers, smart irrigation controls monitor real-time plant moisture level, weather conditions, evaporation, soil condition and other outdoor variables to automatically adjust the watering schedules to suit actual watering needs for the lawn, garden or landscape.

Market Dynamics

Increasing demand for food is expected to propel growth of the global smart irrigation market. For instance, according to Food and Agriculture Organization, Asia Pacific needs to increase their food production by up to 77% by 2050 to meet food demand of increasing population. Moreover, decrease in arable land is also expected to aid in growth of the market. For instance, according to the study ‘Will Limited Land, Water, and Energy Control Human Population Numbers in the Future’, published in the journal Human Ecology, the amount of arable land available per person will decrease to 1500m² by 2050 from 4000m² in 1961.

Increasing population is expected to offer lucrative growth opportunities for players in the global smart irrigation market. For instance, according to projections by Population Reference Bureau (PRB) included in the 2018 World Population Data Sheet, the world population is expected to reach 9.9 billion by 2050, up 2.3 billion or 29% from an estimated 7.6 billion people in 2018. Moreover, increasing deployment of smart irrigation is also expected to aid in growth of the market. For instance, in December 2019, Goodman, an Australia-based integrated commercial and industrial property group, announced its plans to deploy a “smart irrigation” system at 41 of its Australian sites by June 2020 and at additional sites in 2021.

Among regions, North America is expected to witness significant growth in the global smart irrigation market, owing to increasing sales of houseplants in the region. For instance, according to the National Gardening Association’s National Gardening Survey 2020 Edition, U.S. sales of houseplants increased to US$ 1.7 billion during 2018-2020.

Competitive Analysis

Major players operating in the global smart irrigation market include, HydroPoint Data Systems, Inc., Rain Bird Corporation, Hunter Industries , Galcon, Weathermatic, Rachio, the Toro Company, Calsense, Netafim, Baseline Inc., Aqua Spy, Libelium,  and Aquacell Systems.

Major players operating in the global smart irrigation market are focused on adopting partnership strategies to enhance their market share. For instance, in March 2020, Rain Bird’s Golf Division expanded its partnership with SiteOne Landscape Supply, which will now represent the manufacturer in Ohio and Eastern Kentucky, U.S.


Location: India

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