The Emergence of COVID-19 to Augment Growth of the Palliative Care Market
Palliative care is a generic term for non-medical care
giving that focuses on improving quality of life and alleviating suffering
among individuals with life-threatening, incurable medical conditions. It
includes not only basic nursing care but also psychiatric services, pain
management, pharmacological therapy, and psychosocial services. Many people
often opt for this form of treatment because it offers them hope for a better
recovery.
Palliative care often becomes the only option for terminal
patients who are too ill to receive any medical treatment or who need
specialized therapies. Palliative care teams specialize in treating people
suffering from serious diseases such as cancer, Parkinson’s, Alzheimer’s, Amyotrophic
Lateral Sclerosis, kidney disease, chronic obstructive pulmonary disease, congestive
heart failure, and others.
Market Dynamics:
Increasing prevalence of chronic illnesses and the growing geriatric
population worldwide is expected to propel the growth of the palliative care market.
For instance, according to the World Health Organization (WHO), by 2050, the
world's population aged 60 years and older is expected to total 2 billion, up
from 900 million in 2015.
The emergence of COVID-19 is expected to offer lucrative
growth opportunities for players in the palliative
care market. For instance, in February 2021, Mount Sinai Health System
announced that it will expand its partnership with Contessa to launch
Palliative Care at Home to help care for seriously ill COVID-19 patients in
their home. However, lack of awareness among people regarding palliative care
services and centers in emerging economies is expected to restrain the growth
of the palliative care market.
Asia Pacific is expected to witness robust growth in the palliative
care market due to increasing awareness among people about palliative care in
the region. For instance, in February 2021, Pallium India is jointly organized
a cycle ride with Indus Cycling Embassy to create more awareness on palliative
care among the public.
Competitive Analysis:
Major players operating in the palliative care market are Vitas Healthcare Corporation, Genesis
HealthCare Corporation, Amedisys Incorporated, Home Instead Senior Care
Incorporated, Gentiva Health Services Incorporated, Kindred Healthcare Incorporated,
Sunrise Senior Living LLC, and Skilled Healthcare Group Incorporated.
Major players in the market are adopting various growth
strategies, such as product launch, merger and acquisition, etc., to strengthen
their market position. For instance, in February 2021, Perfect Health and
ConcertoHealth merged to form ConcertoCare to offer community-based palliative
care in addition to a range of other services.
Moreover, in January 2021, Ehave, Inc. announced that it is
exploring how palliative patients could benefit from its Ketamine home delivery
platform, KetaDASH.
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