Iced Tea Market is Growing Steadily with Pure Leaf introducing Pure Leaf Herbal Iced Teas, a new lie of iced tea brewed with real hibiscus flowers without artificial sweeteners and caffeine

 Iced tea may be confused with other forms of hot tea such as iced tea and jasmine tea. Although often served in a small glass with ice, however, it could also refer to any tea which has been cooled or refrigerated. Sometimes, it could simply mean sweetened tea with no additional flavorings added. Whatever the flavor, this cold beverage is enjoyed around the world by millions of people and is made from either loose leaf tea leaves. The first recipe for iced tea was created during the 19th century in England and was called tea-steamed.

Growing preference for carbonated drinks as a healthier alternative is expected to drive growth of the global iced tea market. Iced tea is considered a healthier alternative due to the presence of antioxidants and low sugar content as compared to other carbonated drinks. According to the Tea Association of the USA Inc., in 2018, ready-to-drink (RTD) tea witnessed growth of around 3-4% and was expected to continue its growth in 2019. Furthermore, the popularity of tea as a beverage is increasing rapidly with iced tea gaining significant popularity. Hence, such factors are expected to drive growth of the global iced tea market. Furthermore, rising disposable income and changing consumer lifestyles are expected to propel the global iced tea market growth in the near future. According to the Organisation for Economic Co-operation and Development (OECD), in 2017, the gross adjusted disposable income in the U.S. was US$ 50,444 per capita increasing from US$ 45,960 per capita in 2014.

Concerns regarding the use of artificial sweeteners in iced tea are expected to hamper the global iced tea market growth in the near future. Many consumers tend to avoid products that have added artificial sweeteners. Among regions, Europe is expected to witness significant growth in the global iced tea market followed by North America. This is owing to increasing demand for convenience food among consumers across the aforementioned regions. Furthermore, Asia Pacific is expected to register a robust growth rate, owing to increasing adoption of a healthy lifestyle in the region.

Key companies involved in the global iced tea market are Arizona Beverages USA, Templar Food Products, BOS Brands, Mother Parkers Tea & Coffee Inc., 4C Foods Corp., Harris Freeman & Co, The Coca-Cola Company, and Unilever.

For instance, in February 2019, Pure Leaf introduced Pure Leaf Herbal Iced Teas, a new lie of iced tea brewed with real hibiscus flowers without artificial sweeteners and caffeine.