Rising Incidence of Sports Injuries to Augment the Elbow Sleeves Market Growth
Elbow sleeves are sleeves that athletes wear over elbows to
help alleviate aches, pains, and aid in warm up and warm down. Elbow sleeves
provide protection through warming compression properties and reduce discomfort
caused by golfer's elbow, elbow tendonitis, arthritis, and more. Moreover, such
sleeves are great for protecting tendons and arm muscles during heavy pressing
or push movement. These sleeves are meant for elbow protection and pain-reduction.
Elbow sleeves are mostly worn by athletes in an attempt to speed up the healing
process. Unlike other sleeves, which are designed for comfort only, the elbow
sleeve is designed to add warmth, support, and compression during arm workout.
Market Dynamics:
Rising incidence of sports injuries worldwide are expected
to propel the elbow
sleeves market growth. Importance of adventure sports among both younger
and older generation and rise in health care awareness has led to an increase
in incidence of sports injuries. For instance, in the U.S., around 30 million
children and teens participate in some form of organized sports, and more than
3.5 million injuries each year, which cause some loss of time of participation,
according to the sports injury Stanford children health statistics.
Moreover, increasing penetration of e-commerce allows
customers to browse and order from a range of product offerings, which is
expected to augment the growth of the elbow sleeves market. For instance, a
wide variety of elbow sleeves are available on e-commerce platforms, such as
Amazon.com.
Among the regions, the Asia Pacific is expected to witness
substantial growth in the market due to the growing awareness among people
about sports injuries in the region. For instance, in July 2019, an
international conference, Sports Med 2019, was held in Australia, with the
theme ‘New advances for treatment in the field of Sports Injury Prevention and
Recovery’.
Stringent guidelines and regulations laid by healthcare/federal
agencies, such as the U.S. Food and Drug Administration (FDA), regarding the
measures for elbow sleeves are expected to restrain the growth of the elbow
sleeves market.
Competitive Analysis:
Major players active in the elbow sleeves market are
Enerskin, Breg, Juzo, Weber Orthopedic Inc., AliMed, Kunto Fitness, Nike,
Corflex, Medco Sports Medicine, Rehband Stockholm AB, and Zensah.
Major players in the market are adopting various strategies,
such as new and innovative product development, to strengthen their product
portfolio. For instance, in May 2018, Leatt developed new airflex armourgel
elbow guard to protect elbows from damage.

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