Growing demand for high-performance and low maintenance vehicle is augmenting the growth of the automotive coatings

 

Automotive Coatings Market

Automotive coatings are used to protect automobiles from damage. The coating is critical in the overall appearance of automobiles and there are different coatings are available in the market. These coatings help in improving the shine and aesthetic appeal of the vehicles and also provide protection from environmental aggressors such as water, rust, moisture, and snow. Automotive coatings can be classified into solvent borne, UV-cured, and waterborne.

Growing demand for high performance & low maintenance vehicles is primarily fueling the growth of the automotive coatings market. Increasing application of long-lasting and economical plastic coatings solutions is also projected to propel the growth of the market. These coatings are used to enhance the shine and aesthetic appeal of the vehicle which is again expected to boost the growth of the automotive coatings market. Shifting consumer preferences towards enhanced protection from environmental aggressors such as rust, water, snow, and moisture is also anticipated to propel the growth of the market. Moreover, the continuous launch of an innovative product by key players is further anticipated to augment the growth of the market. For instance, in September 2020, BASF launches a new waterborne basecoat line, an automotive refinish coating line. It has high efficiency and significantly lowering the environmental impact.

The Asia Pacific is projected to gain significant growth over the forecast period and this is attributed to the increasing production of automobiles in the region. According to the India Brand Equity Foundation, India has displaced Germany with about 3.99 million units sold in the passenger and commercial vehicles categories in 2019. The country is expected to displace Japan as the third-largest auto market by 2021. Domestic automobiles production increased at 2.36% CAGR between FY16-20 with 26.36 million vehicles being manufactured in the country in FY20

Key Developments:

1.    1. In June 2020, BASF and Guangzhou Automobile Group New Energy Co. Ltd. (GACNE), a subsidiary of GAC, have entered into a partnership to further strengthen their strategic partnership to explore digital coatings solutions for the automotive industry.

2.     2. In September 2020, PPG announced the launch of a new waterborne coating system consisting of an epoxy primer, primer surfacer, and clearcoat. The new waterborne system offers extremely low VOC content while meeting or exceeding the properties of traditional systems

3.  3. In December 2017, BASF’s Coatings division inaugurated a new automotive coatings plant at its Bangpoo manufacturing site, Samutprakarn province in Thailand. The new plant is the first BASF automotive coatings manufacturing facility in ASEAN to produce solvent-borne and waterborne automotive coatings to meet growing market demand in the region.


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