Growing demand for high-performance and low maintenance vehicle is augmenting the growth of the automotive coatings
Automotive
coatings are used to protect automobiles from damage. The coating is critical
in the overall appearance of automobiles and there are different coatings are
available in the market. These coatings help in improving the shine and
aesthetic appeal of the vehicles and also provide protection from environmental
aggressors such as water, rust, moisture, and snow. Automotive coatings can be
classified into solvent borne, UV-cured, and waterborne.
Growing
demand for high performance & low maintenance vehicles is primarily fueling
the growth of the automotive coatings market. Increasing application of
long-lasting and economical plastic coatings solutions is also projected to
propel the growth of the market. These coatings are used to enhance the shine
and aesthetic appeal of the vehicle which is again expected to boost the growth
of the automotive
coatings market. Shifting consumer preferences towards enhanced protection
from environmental aggressors such as rust, water, snow, and moisture is also
anticipated to propel the growth of the market. Moreover, the continuous launch
of an innovative product by key players is further anticipated to augment the
growth of the market. For instance, in September 2020, BASF launches a new
waterborne basecoat line, an automotive refinish coating line. It has high
efficiency and significantly lowering the environmental impact.
The
Asia Pacific is projected to gain significant growth over the forecast period
and this is attributed to the increasing production of automobiles in the
region. According to the India Brand Equity Foundation, India has displaced
Germany with about 3.99 million units sold in the passenger and commercial
vehicles categories in 2019. The country is expected to displace Japan as the
third-largest auto market by 2021. Domestic automobiles production increased at
2.36% CAGR between FY16-20 with 26.36 million vehicles being manufactured in
the country in FY20
Key Developments:
1. 1. In June 2020, BASF and Guangzhou
Automobile Group New Energy Co. Ltd. (GACNE), a subsidiary of GAC, have entered
into a partnership to further strengthen their strategic partnership to explore
digital coatings solutions for the automotive industry.
2. 2. In September 2020, PPG announced
the launch of a new waterborne coating system consisting of an epoxy primer,
primer surfacer, and clearcoat. The new waterborne system offers extremely low
VOC content while meeting or exceeding the properties of traditional systems
3. 3. In December 2017, BASF’s Coatings
division inaugurated a new automotive coatings plant at its Bangpoo
manufacturing site, Samutprakarn province in Thailand. The new plant is the
first BASF automotive coatings manufacturing facility in ASEAN to produce
solvent-borne and waterborne automotive coatings to meet growing market demand
in the region.
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